Why content marketing?
We’ve worked with literally hundreds of vendors over the years, and the most common challenge we hear with respect to advertising is “not getting enough quality leads.” However, we’ve found that vendors who combine advertising and content get more leads and have better overall marketing results.
Why advertise? Here are a few reasons:
Advertising takes time to be effective. Adding content to advertising effectively speeds up awareness and therefore speeds up results. It’s positive transfer. Readers will transfer positive feelings from your content to your ad. This results in greater awareness and great results.
Creating content positions you asâ–¡ “the expert.” When you’re published or interviewed, you become a credible source, in turn making readers more likely to trust your advertisement.
Content helps you explain more than you can in just an ad. It’s likely that you’ve got several product features and benefits. Doing both content and advertising gives our readers more opportunities to learn about how you can help them.
The combination of advertising and content gives you more exposure, leading to greater “top of the mind awareness” and better results.
Print with lmali Matters means you’ll be handÂdelivered to Affiliates. Appearing alongside content thatâ–¡ is solution based, your message will have more depth, credibility, awareness and shelf life. When you advertise in print, you’re also in our digital issue, adding exposure.
